A limited edition release · one of one

PALAK

Formula № 23

Dermatologist not consulted, but clinically proven to make every single one of my days better.

From me, to you

Before anything else —

I have seen the child like side, I have seen the side that gets annoyed by my stupid jokes and bad pictures, the side that hates me sometimes for not understanding your words, the side that loves annoying me by calling me an old person, the side that is kind and quiet, the side that is playful and energetic. And, I love each one of them. This is your special day and you are special for me. I wish you a very Happy Birthday, and I wish all the good luck and success to you. To more birthdays together as partners 🥂

I love you baby ❤️

— Karan

Read the label

What she's made of

PALAK

est. 2003 · net wt. my whole heart

Ingredients (INCI)

  • Those eyesconcentration: 100%
  • Kindnessactive ingredient
  • Patiencetrace amount may exist
  • Glownot from the serums

Also contains · her essentials

🧴 a 10-step routine   🥤 an ice-cold Coke   🥔 uncle chips   🍦 ice cream (always)   🍰 tiramisu   📚 one more chapter

Directions for use

Apply daily. Best results when held closely. Keep away from people who don't deserve her.

Warnings

Highly addictive. Side effects include missing her constantly. Do not attempt to replace — no substitute exists.

The campaign shots

Her, and us

Her
the prettiest girl I know
Us
my favourite place: next to you
Her
caught glowing (again)
Us
proof that we happened
Her
23 looks good on you
Us
see you soon ♥

23 years in development

The glow-up

Baby her
age 1
already adorable
Little her
age 5
trouble, officially
Young her
age 10
that same smile
Teen her
age 16
heartbreaker era
Her now
23 ✦ now
final form: my girl

Twenty-three years of becoming exactly who you are — and somehow every version of you was already perfect. The formula was never changed. Only refined.

The hard part

Same sky, same moon

Dubai Vadodara

1,847 km apart · 0 km in spirit

Distance is just the universe making sure we really, really mean it.

–days
–hours
–minutes
–seconds

until I see you again

One for every year

23 reasons it's you

  1. The way you say good morning when you're sleepy.
  2. You never skip a chance to call me old. Ever.
  3. You have cute cheeks which I love to pull.
  4. You help me choose great clothes.
  5. You remember to bring my favorite food for me.
  6. Time flies when we are together.
  7. You make me feel like myself.
  8. You make my days less boring.
  9. The way you laugh at my stupid jokes.
  10. The way you get so happy when brought an ice-cream. My favorite moment!
  11. You find ways to annoy me by asking me to make faces.
  12. You are my best friend.
  13. Your eyes, they call for a riot. Oof...
  14. Your funny stories and your cousins! WOW.
  15. Your love for driving fast cars! Go-karting together pending.
  16. The way you are around kids 👶
  17. The way you say "zyaada udo mat" 🕊️. Sure baby!
  18. Frooti is nice. Yes I remember 😏
  19. "Mujhe sirf aapke .... se pyaar hai .... 🥲". HUH
  20. I don't need to pretend with you. We can talk just anything.
  21. You are my saturday movie partner.
  22. You are a princess with a prince handling her mess.
  23. Because at 23, you're already my favourite person ever.